“‘Lick Ass’ is not your typical brand name, but it’s the English translation for Lambe Culo, the alias for genderfluid visual artist and fashion designer Roy Martinez. In Martinez’s artwork, clothing designs reclaim old school cultural terms like ‘Brown Pride,’ lucha libre masks substitute gimp masks in BDSM-inspired photoshoots, and harness sculptures are made with the traditional patterns of the Mexican serape…”

link: http://www.vice.com/read/lambe-culo-brings-queer-and-chicano-culture-together-with-nsfw-internet-art-456